Tuesday, 12 January 2021

Colour Theory








Plutchik's wheel of emotions:


Key Notes: 

Warm colours are more relevant because they have connotations with happiness, warmth, enthusiasm, passion, and energy. 

More specifically, orange is very relevant because it symbolizes vibrancy, movement, creativity, and change. I think that 'change' is really interesting here because my research showed that rave culture is about adopting a personality for the weekend - changing into someone else for a short period of time. 

Obviously yellow symbolizes happiness, hope, and energy. A more pastel yellow also has connotations with gender-neutrality. 

In terms of hues - using a lot of pure hues together can create a fun and playful look. I think that this also looks clear and concise. Furthermore designs with similar saturations are more cohesive rather than jarring. 

In terms of Plutchik's wheel of emotions I want t be focusing on oranges, yellows, light greens, and light blues. Most importantly the yellow - which symbolizes ecstasy.  

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