Visiting Professional - ADAPT

 Richard Ashton and Josie Tucker

Adapt is a climate club and creative organisation using design, humour and contemporary design to communicate climate issues in a new way. 

They do:

- Education and learning 

- Creative and culture 

- Tactical change making

They utilise humour and contemporary culture as a tool to make their audience feel relaxed and open to learning. 

They keep language light, fun and personal to give themselves the opportunity to be more hard hitting when necessary. 

They us Instagram to test out their designs/ topics on their audience - get feedback, help them decide whether to make it a bigger project or not. 

They think that social media can be used to make change. They use the 'Post Insights' to gage how their audience is interacting with the information that they publish. They could gage what people were happy to act on. 

They design stickers designed to go over front-page news. The message keeps getting seen, re-used, distributed. It was a nice way of sharing something tangible with their audience. 

Fracking banner - thinking about making something that can be used again. A further purpose. 

Tate Modern: Climate Change Speed Dating Workshop. 

They designed a fake Metro News cover to distributed around London. Hi-Jacking newspapers. There are so many tiny bits of information that goes into it: Adverts, gossip teasers etc etc. 

Hearing ADAPT talk about their work has definitely got me thinking about the range of my product. How far it can be pushed, different applications. Especially as a lot of the stuff they discussed relates to my project. All of their projects are very different and vary in size - billboards, scarves, zines, posters, social media. But all of it links as their core message is really strong. 

I've got the zine distribution thing but I really need to think of something solid that matches my core message. I've been thinking about yoga sessions and other things that we do related to mindfulness but nothing concrete is coming to mind at the minute.