Thinking about my range, I definitely think that Glad Print should have some form of digital element. However, I think that the way in which I go about this is very important and a bit difficult. I don't want the digital element to be too important within the whole thing, for example - I don't want the printed publication to give only the headlines/ the beginning of an article then a link to a website which has the full article because I think that this excludes a large part of my audience.
Within my brief I discuss how children as young as 8 are accessing news on social media, and how important it is that whatever I make be accessible to them. However, I also think that because everyone of all ages accesses the news, positive news is for everyone and shouldn't exclude any ages. By having the full articles online I know that I would be excluding an older generation. The feeling of picking up a zine with positive news then not being able to read it all would be similar to that of reading an article online then having to pay for a subscription to read the rest - it's annoying.
So, I want to avoid this. The publication will have the full articles in them. I still want a digital element, but I'm not sure what form this will take, what it will include, what it's purpose will be, or what it will look like.
It could be that there is an Instagram which is simply an extension of the zine. The zine will be distributed broadly so it will only be found by chance, the Instagram is a more solid platform where people can choose to follow if they wish.
For the range I'm feeling okay. The publication in itself will be a range of stories, printed on separate stocks and packaged together in a minizine pack. This minizine pack can include a range of things:
Obviously the zine
prints
posters
stickers
pencil (for puzzles)
The publications themselves could double up as a poster, a bookmark etc.
Thinking about different size of articles, there could be the traditional poster zines, some that could double up as book marks, and some that are the shape debit cards so that the fit in your wallet? The wallet idea came from The Happy Newspaper's subscription cards that I blogged about in my earlier research:
I really like this double use idea, especially the bookmark, as it has connotations to mindfulness and calm. The little wallet card thing is cool as well, as you can keep it with you and see it every now and again. I tried to think of some more things that I could produce, pieces of printed matter that have more than one use that link to that calm feeling:
plant tag
coaster
tea bag label
cup holder
fortune cookie
greeting card
card game
pencils
I also looked back at my past blog posts, and found that I had previously considered:
Corner shop signage
A scarf
Flyers
Card game
magazine with free toy packaging vibe
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