- No content must be posted on IG before give the heads up that it's okay to do so
- System is a brand for House and Techno club nights/ events
- So far, it is a blank canvas and I have complete creative control over the branding
- At the moment System is simply House and Techno as that is what's in demand in the local area, however, when it has a larger following, Garage and Bass as well
- The audience is students: 18-30 year olds who are into these music genres
- Luke has worked on another brand before - Manoeuvre - and had the issue that all of the posters looked the same, and the audience thought that nights were being re-advertised. To avoid this, there needs to be a key aesthetic for the brand however posters need to be unique and distinguishable
- The logo needs to be mainly text (e.i. can be illustrative but must say 'SYSTEM')
- Luke mentioned that the existing graphics for his past brand got boring and repetitive so it's important that what I produce doesn't get 'samey' and elicits some sort of positive reaction from the audience
- One local competitor that Luke admires is Crystal Clear
- One that he doesn't like is SubZero
- He requires a logo, a series of posters for his upcoming event, a facebook cover photo, and possibly a filter graphic for a bi-monthly SoundCloud mixtape
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