With playfully manipulated typography and dusty primary colours, Alex Sullivan’s artwork for raves and record sleeves is distinct, enticing and psychedelic. A poster for a Housework party headlined by Eris Drew in Bristol’s Black Swan club makes use of bright, warped text, perfectly capturing her radiant sound. A swirling pink chute weaves across the poster for a Tessellate party at Corsica Studios with DJ Sprinkles, Tasker and anu, subtly evoking the elegant and energetic sound of each DJ on the bill.
“I try to create a feeling through the type to capture the energy of the night or booking,” he says. “Overall I try to have fun, not take it too seriously and use the time to experiment and try out new ideas. I’m always inspired by different eras of design and try to play with colours and composition, but I always like to keep it on the right side of surreal."
“I try to create a feeling through the type to capture the energy of the night or booking,” he says. “Overall I try to have fun, not take it too seriously and use the time to experiment and try out new ideas. I’m always inspired by different eras of design and try to play with colours and composition, but I always like to keep it on the right side of surreal."
Alex's theory of 'not taking it too seriously and having fun' is an amazing one to adopt for this sort of work. I feel like if the design looks too picked at and thought over then it can loose it's charm and fun appeal. Alex does an amazing job of combining type and colour to portray ambient, dreamy music. His music is inspiring me to try out some type - only poster ideas which I would not normally do, however, I have been convinced by his punchy yet sophisticated visuals.
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