I really like this brief from Pantone. It's an opportunity to blend branding with physical print through exploring my hometown. Although I wouldn't be able to do as much field research as I like, I still would be able to get a decent response from people from my hometown over social media/ be able to talk to friends and family.
I think that because the essentials for this brief are so broad, it would be a good excuse to try a wide array of things. It would incorporate 'branding' in a sense, they have asked for a physical outcome, and I could try exploring motion graphics to produce an advert/ campaign.
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