Above are some of the graphics that Luke had made for his previous events company Maneuver.
Luke explained that the posters were made using images taken from club nights that have been collaged together - if you look closely you can see dj decks as well as hands and lights. He also had a logo made (the broken rectangle). The issue that Luke was facing with these posters was that they are all so similar in design, he actually began to have people asking him if the events had been postponed and were being re-advertised. I can see from the examples that he has given to me that this is evident, and when Luke let the designer know about this problem he received designed that looked to far gone from the original concept (images 4, 5, and 6). Overall - the designs are uniformed and lack a real sense of a brand.
Luke also mentioned that the square logo didn't work because it had no real relevance to the events company and he felt that it didn't represent what they were doing.
The two things that I need to keep in mind that Luke has mentioned is that the posters need to be different from one another and that the logo must be text based.
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