Spin Studio Research

Graphic design is our passion. We are obsessed by the challenges of a discipline that exists in a state of constant flux. At its best it is thought provoking, memorable and leaves a lasting impression.

Our holistic approach in dealing with the complex requirements of clients is supported by extensive experience delivering rigorous identity systems across all platforms, digital, print and environmental.

‘Over the last 20 years Spin have firmly established themselves as one of London’s best design studios. Delivering consistently high quality work across a huge range of clients that span the arts, communication, broadcast, design, electronics and entertainment sectors as well as application, their portfolio includes identities, books, marketing campaigns, motion graphics, packaging and websites’.

—Lecture in progress

In the Studio With — “We know our neighbours, it feels friendly and human, not too trendy or try hard, it’s a place to work.” We meet Tony Brook and the team at London studio Spin…

Will Hudson

Over the last 20 years Spin have firmly established themselves as one of London’s best design studios. Delivering consistently high work across a huge range of clients that span the arts, communication, broadcast, design, electronics and entertainment sectors as well as application, their portfolio includes identities, books, marketing campaigns, motion graphics, packaging and websites. We visit their London studio as well as their more recent second home to see where the magic happens and meet some of the team…

The Studio

We started life in 1992 and has, for the most part, enjoyed working for a diverse range of clients in a number of disciplines. We have been relatively early adopters on the digital front, which has had its advantages in our primary source of business, the creation of bespoke identities. All contemporary identities have some form of digital expression, for us the seamless linking of the analogue and digital is a strength. Print isn’t going anywhere. 

The Team

Currently stands at nine. Six full-time designers (two work on Unit books full time) and three support staff consisting of a Managing Director, Studio Manager and an accountant/book keeper. We have one intern, we run a programme primarily for Unit Editions but sometimes for Spin.

What is important about the working environment?

That it is dry, warm, comfortable and has a positive atmosphere.

What was it about this space that made it right?

All of the above. It is a small complex of work and live/work spaces which gives it a nice feel. It’s relatively quiet, is a decent size and crucially was available to buy.

What’s the best thing about the studio?

The light and sense of space. It’s a nice place to be. We know our neighbours, it feels friendly and human, not too trendy or try hard. A place to work.

How would you talk about the studio culture?

Inclusive. It is open in all senses, there aren’t many hidden conversations. I sit in the middle of the designers, they hear everything that goes on, which is a good thing. We tend not to encourage working too late unless it is necessary. Quality of life is important. Music is played all day everyday, it has always been important to us, as it is in most studios. We often have lunch together, and have a big fry up on Thursdays (Thursday/Fryday).

What do you look for when recruiting and adding the team?

Talent obviously. That they are going to add something, but most importantly that they are good, hard-working people. Talented jerks don’t cut.

Are there any self initiated studio projects projects?

Unit Editions would come under that banner, the publishing company that myself, my partner Trish and Adrian Shaughnessy set up. It takes a massive amount of effort and commitment on all our parts but is hugely satisfying.