Holes in Science Development

Even though I have developed my notebook idea to a cover that I am happy with, I still wanted to develop my 'holes in science' idea as I thought that it potentially could produce some successful covers. Inspired by Experimental Jetset, I modified Helvetica by rotating the type using circle shapes. I like the jagged / wavy effect but the overall tone of voice seems to not fit the brief how I want it to. I think that it's an attempt at being too commercial and is therefore boring. The colour, type, layout etc. are don't say contemporary because the idea is not fully developed. The one thing that I do like about it is the grain - I think that if I went back to my grainy textures then this could produce some more interesting results.