Wednesday, 12 February 2020

Logo





- Modernising the logo while still maintaining the iconic Quaker Man. Fast Food chains with people in their logos have flat colours that simplify the image and make it recognisable and transferable, e.g. KFC and Wendy's. 
- Dropping serifs to make logotype younger and modern while still looking traditional and strong. A similar style to the very minimal McDonald's packaging, less is more.
- Experimenting with holding shapes, very basic - looks more child like, however, needs to be developed.  

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