- Continuing on from the more appropriate theme, I decided to change the typeface that I was using for the main element of the design - the flavour
-Previously I was using Windsor, a vintage-feeling sans serif font that was not at all appropriate for the packaging. It gave it a sense of a contemporary brand trying to hard to be retro and cool
- I decided to revert back to the font I originally wanted to use - Frito Vandito.
- "Frito Vandito is a psychadelic throwback to 1970's van culture, dripping with nostalgia and handmade funk. Inspired by the free-wheelin' and free lovin' nomads traveling the country in search of nothing but unforgettable life experiences, this type style lives on mainly in photographs and memorabilia buried in history."
- Although still a nostalgic typeface, Frito harks back to the seventies - a much free-er and happier vibe compared to Windsor.
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