Practical Main Focuses and Action Plan

Main Focuses (Pulled from ‘Tricks that fast food companies use to lure you in’): 

- Convenience 
According to a 2016 study, people value convenience over their own health. 
Stereotypically healthy food takes longer to prepare, but can be just as quick as fast food. 

-  ‘Mouthwatering’  Vocabulary
The description of food can influennce what consumers think (e.i. Subway’s Eat Fresh! and McDonald’s ‘I’m Loving It!’. 

- Warm Colours 
Shown in studies to activate hunger as well as grab attention and mentally connects to immediacy. 

- Marketed towards children
Like fast food brands, it must appeal to children. However, it must be bought by parents.


Plan:

- Design packaging for snack pots and pre-portioned sachets
(Need to buy snack pot / sachet and create nets)

- Brainstorm strap lines and descriptive language for the packaging
(Research exsisting brands and mindmap)

- Design a new colour scheme for the sub-brand that includes warm colours
(Develop after I start working on the packaging to see what works)


- Ensure that designs are fun and engaging as well as informative about health benefits