Wednesday, 12 February 2020

Essay 2 Plan

Intro
Looking Specifically at:
How fast food brands use persuasion amongst other techniques to sell their products
The effects that this has society 
Exploring what’s being done to combat this and comparing it to healthy food brands
How brands are a reflection of ourselves 
The overall ethics of both fast food and healthy food brands 


Point 1: Persuasion Techniques and Targeting Kids
What brands are doing
How they do it


Point 2: Unethical Brands and Scandals 
The result of unethical brands
How this affects society 


Point 3: The rise of popular health brands and regulations
What’s being done to combat unethical brands (e.g. regulations)
How brands are a reflection of ourselves - resulting in popularity of healthy food brands rising 


Point 4: The Comparison 
Not all ‘healthy’ food brands are completely ethical
Have some fast food companies done some good? 


Conclusion 
No matter the product, ethics in brands needs to change 
The consumer is the one that needs to demand that change, until they do - fast food companies in particular will continue to have a negative impact on society

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Module Evaluation

This module has been really positive for me. I'm so glad that I chose the issue that I did, because I felt passionate and motivated the ...