- I was really struggling with the development of my packaging design as I was thinking about it from too much of a branding perspective, rather than a fun "what would a kid like to eat?" perspective. The colours that I were using were too mellow and the whole design idea was rather retro (in a bad way) that would not appeal to kids
- My friend gave me some really good advice and managed to pull me out of this rut. She told me to instead visualise bold shapes and bright colours - things that appeal to children, and try and inject fun and silliness into the design. It made me think back to my crit when I was told that parents enjoy fun and engaging packaging because it gives children '30 second of fun'
- I began to completely let loose and sketch out wacky faces whilst visualising bright colours and interesting textures. Instead of also overworking the fruit imagery with so much detailed, I stripped it back and cut them semi-neatly out of coloured paper to produce blocky shapes.
- This was such a huge and hopefully successful turn around for the practical outcome that will produce kid-friendly packaging that parents will want to buy
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