Crit

• Take the logo further and don't be afraid to stick to the traditional style. Re-brand as much as you want. Try customising the Quaker man illustration, change his hat etc, 
• Explain in the essay introduction that your main focus it fast food brand's strategies and how they are successful but unethical. This is a good summary. The aim of the practical project is to make a healthy brand do the same thing as the fast food brand in an ethical way. 
• A bit of consumer research - apparently games within food products for children create family satisfaction as well as product satisfaction. It's getting more for your money, even if it's just 30 seconds of joy. If I don't manage to design a full set of cards / game, it could just be a tear away element of the packaging or something inside the pop-off lid.