Headrow's current advertising for their rooftop yoga sessions:
Other examples of their content/ examples of their branding:
Consistent use of imagery, type, illustrative marks:
An example of how they mix their branding with other's, this advert for a band playing at their venue:
Yoga session information:
Some visual examples of posters that I like. Illustrative, fun tone of voice:
Info needed and thumbnails:
Initial idea using roof illustration idea:
Moving on to halftone image:
Two final selected outcomes:
One of my external applications of the Glad Print zine is the 'mindfulness events'. Towards the start of the project I had this idea and didn't know wether to proceed with it as it felt too hypothetical, but I realised that I could visualise it through a poster.
I wanted to evidence this idea for range as I felt it went perfectly hand in hand with the aims of my brief, and strengthens the mindfulness parts of my concept.
I decided to choose Headrow House as my venue as it already puts on these rooftop yoga sessions so I knew that it would be plausible to collaborate - all of the information and logistics were already there and figured out. Furthermore, I felt that this reaches a wide target audience of people who would be interested in Glad Print. A lot of Headrow House's audience is students, but their activities and events also reach an older audience. It also is a hub for an active creative community and reaches a lot of creative people.
I began the process of developing the event poster by looking at Headrow House's existing branding. The venue is actually partnered with an events company: superfriendz. I looked into them for a past project so I know that their graphics are done by Leeds based designer Conor Hastie.
I took note of the common motif's throughout their advertising and branding: contemporary type, illustrative elements, bright and engaging colours. As the event is a crossover I wanted a successful mix between both Headrow's branding as well as Glad Print's.
I started by finding out the two main typefaces they use: Garamond Light Italic and Helvetica Neue Extended and then working on my illustrative roof idea. Glad Print makes use of slightly naive style illustration, so I thought it would be a good idea to visually convey that through the roof drawing. On reflection, I realised that this was not working. I think that because the heading type has that minimal, contemporary feel, the illustration was just clashing and created a jarring effect.
I instead decided to go with the classic halftone image instead. I think that this still visually relates to Glad Print as it eludes to the 'one colour overprint' style that I've used for the zine.
Overall, I'm happy with the outcome of the events poster. As Dom has said, these elements are just applications of the developed brand, so it doesn't really matter that they're quick and easy to bang out. The poster over all has a simple, minimal tone but that's okay - it relates to both brands and conveys the appropriate information and that's all it needs to do.
No comments:
Post a Comment