Thursday, 29 April 2021

Developing social media content















Now that I've got my poster completed and my coasters and stickers sent off to print, the only thing left to do is the Instagram page. 

An external application of the zine, the Instagram page is a digital space to share more positive news articles, advertise/ sell the Glad Print zine, be a discussion space around positive news topics, share the crossword answers and advertise any external events. 

Developing the content was a fairly simple process, as as I've been developing the brand/ zine itself I've been thinking about how it will translate to this digital platform. I started of by taking all of my pre-existing elements into a Illustrator document and building up the posts using my colour scheme and illustrations.

I am happy with the outcome. I've developed social media content in the past and I think it's always best to go with a simple and eye-catching theme rather than posts with a lot of details. I've definitely achieved the right tone of voice here: bright, engaging and positive.

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