Module Briefing

 OUGD505 Design Practice 2 30 credits 

5/5/21 11am = Deadline

Aims: 

- Identify, explore, and develop areas of practical, technical, and conceptual research in order to produce a body of creative/ professional relevant work. 

- Develop a specialist knowledge of individual design practices and independent approaches to the investigation of self determined solutions to design briefs.

- Develop a practical, theoretical and conceptual understanding of technical abilities and their effective application to individually identified design problems 

- Embed an awareness of the social, cultural, ethical and commercial roles of graphic design and their relationship to an increasingly individual creative practice

- Develop professional level presentation/ communication skills through the selection and use of appropriate content and media

Research - to have an informed understanding into your issue and audience

Product - what do you want to design and why?

Range - a series? platforms? 

Distribution - How to distribute this message to your audience. The most effective method

Building up on professionalism, research and theory, context. 

Product, range, and distribution. Whether that's a book, a poster, a range of products? What's the best way to distribute a message? 

The role and responsibility of the graphic designer. 

What's important to you and your developing design practice? If you-re interested in print - work with print! Think about what you enjoy and want to explore. It's a balance between what's appropriate and what you want to do. 

This module is building your portfolio and your creative concerns. 

Brief Part 1: Research. 

Segregating your research so you don't run into design solutions straight away. 

Develop a practical, visual, and contextual investigation of a specific subject. 

Aim to develop research from a range of primary and secondary sources. 

Presenting your research (context pitch): Next Wednesday/ Thursday 

You must have a clear understanding of your issue before you respond to it. 

Label your research: OUGD505 Research 

You will write your own brief. 

Brief Part 2: Body of practical work 

Product/ range/ distribution. Is it a poster series, a publication, and a social media platform? Think about how you're engaging your audience. 

Devise and develop a body of work that both distils your knowledge of an identified issue and demonstrates your ability to tap into the market potential for socially, politically, and ethically-driven design.

Examples:

Workshop/ event

poster series

campaign materials

Publication/ zine/ printed matter

Web/ digital/ video

Deliverables: 

- Blog

- Design Boards

- Final Outcomes

Learning Outcomes: 

5A7: Research. Considered the media, the methods of communication. Identifying an audience and their needs. Looking at how it works. Really strong research and justification. Developing an appropriate solution.

5A8: Responding to an issue. Analysing what would work, what wouldn't and why. Potential and limitations of production and design for distribution. 

5B5: Analysing research. Commenting on it, having and opinion. Developing an awareness of 

5C6: Development, initial ideas, a range! Critical evaluation. In order to justify your decisions you need to justify a range. You need to evaluate your options and relevant practices. 

5C7: How you present your work, informed by your research. Evidencing design skills. 

5D5: Time management. Making appropriate decisions. Engaging in sessions. Planning. Organisation. Professionalisation.

Examples: Industry 

Templo - Design for change. Ability to change someone's mind. Social, political, ethical, consideration. 

William Knight - Flags for the forgotten. Exploring the North/ South divide. 

Sharon Park: Wikipedia/ addressing systemic bias. 

Metahaven: Wikileaks re-brand. 

Race Zine: Becoming more than a zine. Workshops, panel discussions etc. 

Johan Elmehag: Type. 

Me & EU: Postcards.

Graphic Design & by Lucienne Roberts: Design for change. Print and exhibitions !!!

Low-Tech Magazine: solar panelled website. 

La perruque type magazine: Showcasing type, magazine produced on unused paper.

Adapt: climate club and creative organisation. Thinking beyond a poster

Examples: Student

Top Tips:

Make a time-plan 

Do not leave design boards till the last week 

Research a range of methods. Primary and secondary. 

Document everything. Process and REFLECTION! 

Take risks during development. Allow the time to do this. 

Reflect on previous modules. 

Key: Consider the interrelationships between medium, message, and distribution.