Monday, 8 February 2021

Initial Logo Idea






I decided to start playing around with logo ideas straight away, initially just experimenting with Helvetica Light to keep it really simple and clear. 

I sent this to the others in my group, and Zoe suggested having the letters going in different directions/ more scattered to emulate moving around. 

I really liked this idea, and ended up using Helvetica Oblique as well as rotating the C's to create a mix within the letters - so it looks like they're going in different directions. 

I also began thinking about the social media profile and mocked up a quick profile picture idea. I changes the C's into eyes to visually communicate the intention of looking at art/ design.

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