Initially putting together simple and effective profile picture ideas.
Further initial ideas for IG posts - some simple, some with a stronger link to the poster, use of grids/ shape/ illustrations etc.
[there is a video here]
After putting together simple layouts for the profile picture aspect, I had the idea that I wanted the logo to spin. I've made small/ simple animation using Photoshop Timeline before, and tried to do it here - but it came out unsuccessful. To carry out this idea correctly I would have to use proper editing software, possible After Effects? At this point in the module - I simply don't have time to do that as I'm not very familiar with that software.
When I started putting together layouts for IG posts I was using the same grids that I used for the poster. I feel like these were also not working (the first two with grey backgrounds). They're not the worst, but the super detailed style with complex grids and small elements simply doesn't feel right for the IG format. It needs to be easily consumable, quick to understand and take in.
With this in mind, I started to blow up the type and essentially make it massive in comparison to what it was (the last two images). Combined with eye-catching gradient backgrounds rather than the dark grey - this felt a lot more appropriate. I'm aiming to produce 6 to 9 IG posts and plan to go ahead with this more simplistic style.
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