Buk Seoul Museum of Art is an art museum and park that bring art and nature together in a place where the arts were previously lacking. It introduced cultural activity and appreciation for nature in North-East Seoul. Designed by Samoo Architects & Engineers, the design of the museum is distinctive and contemporary.
"The movement of people through and around built structure and natural park, and the dialogue and interaction between external structure of the museum and its shaping of natural landscape is captured in the museum’s 2018 season programme guide, designed by Studio fnt, through colour, form and imagery."
I am extremely inspired by Studio Fnt's exhibition branding for the gallery, as the theme of motion is portrayed beautifully.
The visual language was built from the architectural gestures of the structure, the movement between concrete and nature.
"They have a vibrancy and energy that feels well-suited to a dynamic public space as well as being eye-catching and distinctive but also has a seasonality. These call to mind the bright green grass of spring and the dried grass of late summer and Autumn, tying them more directly to the way the passing of time, the changing of seasons and light affect the natural landscape, architectural structure and the people that visit and interact with these."
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