In Josef Albers book Interactions of Colour, Albers describes what are known as After Images. Albers describes that After Images occure when the test is done due to fatigue in the eye. Also known as Simultaneous Contrast, Albers says that this phenomenon proves that no eye, even trained, is foolproof against colour deception.
I chose to represent this theory in my gif. Hopefully, I think that if I invert the colours and then insert a white screen at the end of the loop, then the after image theory will work. I think that it's interesting to use this theory in conjunction with the idea of representing a brand through colour because it almost proves it's own point. You could be looking at the cropped and distorted elements of any popular logo but you may not realise it if the colours were inverted.
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