Paula Scher - Bloomberg

Paula Scher's environmental graphics for the building of the financial company located on the East Side of Manhattan.

"Working with Studios Architecture, Pentagram created an interior that seamlessly communicates Bloomberg’s product brand and services—data, news and information—to employees, clients and visitors. This environment of numbers includes identification signage for floors, rooms and elevators; directory signage and wayfinding; and several dynamic, superscale media installations which display live content from Bloomberg’s own news and data feeds. Pentagram also created a digital media distribution system for easy content management of the information displays."

I decided to look into Scher's work for Bloomberg because I was inspired by the way she rejected all the new contemporary 'rules' that apply to modern design, especially when it comes to architecture as well. Her instillation designs force the public to pay attention to the information that is being displayed because she has absolutely hacked it apart and destroyed all the rules of legibility when it comes to presentation.

Her presentation forces movement between the letterforms and this is continued into all different elements of the design. For example, the floor numbers on the staircase spill out onto the ceiling and the floor. It's an excellent example of taking things to the extent of how far they can go.