Study Task 2

Text 1:

Cox, B., 2020. Eye Magazine | Blog | Is Print Really Dirtier Than Online?. [online] Eyemagazine.com. Available at: <http://www.eyemagazine.com/blog/post/is-print-really-dirtier-than-online> [Accessed 11 October 2020].

- Magazine Article 

- The author is Barney Cox - Writer and consultant covering the printing market with two decades experience. "I combine a deep and broad understanding of printing processes and technologies with knowledge of the different applications and markets for printed products along with contacts across the supply chain from designers, buyers and specifiers through printers, equipment and consumables suppliers, manufacturers and developers."

- The article was written in 2008 - some of the information may be outdated now/ sustainability has probably improved in the last 10 years

- The tone of voice is informative and makes complicated content easy to understand. 

- The article compares the environmental impact of printed media and digital media. It is whole-heartedly in favour of print and uses multiple sources to make the case as to why reading from print is better - such as: New Scientist, 4 October 2008, the British Standards Institute’s PAS 2050 guidance, and a study for KTH, the Swedish Royal Institute of Technology. As well as this, it opens up a discussion about the difference between recycling and sustainability. 

- Concepts/ theories discussed are: communication media, technology, environmental issues, lack of data, energy, sustainability. 

Text 2: 

Bullock, A. and Walsh, M., 2013. The Green Design And Print Production Handbook. Cincinnati: How Books, pp.40, 38.

- Book 

- Adrian Bullock (Principal Lecturer in production and project management and design on the Publishing Course at Oxford Brookes University) and Meredith Walsh (Sustainability Consultant at Leaf and Living)

- Published in 2013

- The book is extremely wordy and definitely aimed at business owners/ sustainability consultants who are trying to make their brand/ company greener in it's practices. Despite this, it does a really good job at highlighting the specifics at what people within the print industry need to do to help the climate disaster

- It discusses how the issue with the print industry is the horrible paper suppliers that contribute to harmful forestry practices. Even further, how only 13% of paper suppliers are certified and don't hurt the planet. (This percentage may not be accurate). 

- It mentions PREPS - Publisher's Database for Responsible Environmental Paper Sourcing and discusses the benefits of this practice. 

- Concepts/ theories discussed are: paper suppliers, environmental concerns within the publishing sector, uncertified papers