Brief

Working Title: The Ten Golden Rules

Short Description / Purpose:

The purpose of the publication is to introduce the audience to the 10 golden rules of Lomography while exploring the specific style of photography. The publication should also encourage the use of analogue cameras and highlight the nostalgic possibilities of film. 

Audience: 

The publication is aimed at 18 - 25 year old art student millennials who are already interested in photography. 

References: 

https://www.youtube.com/watch?v=8TiAsvYgyqU&feature=emb_logo

https://www.fastcompany.com/3048509/how-an-analog-photo-company-can-thrive-in-an-instagram-age

https://www.lomography.com/magazine/335803-the-10-golden-rules-of-lomography-simple-use-film-camera 

Format / Production considerations: 

The cost must be kept low in order to appeal to students. It must be able to fit into the photographer's life as easily as a Lomo camera.