After experimenting with the size of my publication I began to think about the possible packaging that it could go in. Because Lomography breaks all of the rules of traditional photography (purposeful grain, lens flares etc.) I wanted to convey this by having the reader physically break something to open the book. This could be a belly band, a tab sticker, or an envelope which I've began to experiment with.
I roughly made the envelope by scanning in a much larger one that I had in parts, stitching these together on Photoshop, tracing over this digitally, printing it out, and using that as a net.
I liked the idea of the envelope because I thought about how when Lomography first started selling cameras, they said that "buying a camera is buying a membership to the Lomography society" - so the envelope itself could be stamped with 'With love from Vienna' or something similar. Copy text could include: 'Congratulations, you've bought your first Lomo camera and you are now ready to become a Lomographer! First, familiarise yourself with the rules...'
Possible alteration to the brief idea:
Instead of simply being targeted at people interested in photography, what if the publication was focused towards people that have just bought their first Lomo camera? They buy their camera off the website, and hypothetically along with it they receive this publication.
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