Audience Considerations for Quaker Oats Kids
Age: People with young children, 30 - 40 years
Gender: Irrelevant
Income: Plain oats are an inexpensive and universal product. Snack pots / luxury / flavoured oats, however, may be more likely to sell to those with a slightly higher income.
Religion: Universal
Nationality: Universal
Ethnicity: Universal
Shopping Habits: A large box of oats is considered a weekly shop product for the organised shopper. However, snack pots are more flexible as they may be bought on the go.
Hobbies: As the idea behind the brand is to encourage children to be healthier, hobbies would include sport activities.
Work/Life Balance: Busy working parents who need an easy option for breakfast.
Attitudes: Positive, optimistic outlook on children's / your own health.
Values: Strong family values.
Where they live: Oats can be enjoyed by anyone anywhere, but snack pots are probably more popular in a city environment where people are busy.
Where they socialise: Parents who socialise with other parents to spread the word and talk about their children's health and well being.
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