In order to get a grasp of what to be inspired by and what’s already out on the market, it’s helpful to map out existing examples using descriptive scales. What’s most important about Quaker’s new branch is that it is aimed at children and uses fast food / sugary snack’s persuasive techniques for advertising. In order to explore what to look into further, I began taking a broad range of examples and plotting them on the chart. This gave me great insight into the different types of designs that are existing on the market. Categorising them into ‘plain’ and ‘fun’, although slightly naive, was helpful to know what to avoid. The correlation showed that the children’s products tended to be more fun and colourful whereas the products marketed at adults are plainer in colour and tend to look very similar.
Good examples of packaging for healthy food marketed towards adults tend to have illustrative designs of plants to visually communicate the health aspect as well as a muted colour palette. The theme tends to be that they look more bespoke and unique in their design. In contrast, the children’s packaging sports fewer plants and more fruit as well as illustrated characters. Characters are very popular when it comes to marketing a product to children as it gives the brand an engaging face, the most popular example probably being Ronald McDonald. In this instance, it could be interesting to explore how the famous Quaker Man can be marketed towards children.
No comments:
Post a Comment