Title
Quaker Oat's Kids
Background
Quaker Oats is a world renowned brand and it's aims and ethos are purely about health and happiness. The market for children's food, however, is bombarded with fast food chains and snacks that are high in sugar - as children are exposed to 13 fast food adverts on average per day.
Brief
Produce a branding strategy for Quaker Oat's new range of products aimed at children. The brand strategy must mirror the persuasive techniques used by fast food companies, however, encourage children to eat healthily. The target audience must factor in parents and consider audience, leisure, lifestyle etc.
Deliverables
Packaging Variations (point of sale, till point, posters etc.)
Research Aims:
To explore how fast food companies use persuasion to sell their products and how this can be done in an ethical branding way.
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