LogoType in Context

Prior to experimenting with logotype, I began to put it into context. At first, I struggled with this. For some reason, I was having a difficult time when it came to thinking creatively about layout - whether it be a poster or the facade of a building.

My first idea was for a small information catalogue for the gallery. I knew that I wanted to use a tracing paper overlay. As my theme is motion, I wanted to force the act of turning a page to reveal the title of the exhibition. I still stand by this idea and I liked the outcome - as it is visually pleasing. However, I wish that I had spent a little more time thinking about the actual design as this is just as, if not more, important.

Looking back, I know that I need to manipulate my typeface/logotype to create more of a design around it. I am beginning to think about how to convey motion around the typeface. Next, I really want to try and cut apart the words and re-arrange them so that they fit in a space much easier, as right now they are too long and difficult to work with.

In the crit, I got a lot of helpful feedback and ideas from people - 

- Experiment with motion blur so create a soft gradient 

- Make a pattern for the space around the text using the half-circle shape

- Increase the line weight of the text so that it owns the space

- Try disconnecting the words and re0linking them back up to make it occupy the space better
- Create a repeated pattern out of the LogoType

- Limit the size of the surrounding space to convey direction