Sunday, 20 October 2019

Jost Hochuli - Detail in Typography


Jost Hochuli - Detail in Typography 


Looking at 'Motion' and 'Movement' as a theme for my typography, reflecting the motion within the exhibition and how it propels artists forward. 
Detail in Typography by Jost Hochuli was helpful because he describes how the reader's eyes move across the page when reading. This, in itself, is a motion of its own that is linked to the words that we read. I learnt that when the eyes follow a page - these movements are called 'saccades'. The jumping movements that spring across the page as we read. 

Within my typeface, the half-circle resembles the saccades that Hochuli talks about. Hence, the typeface when written within a sentence maps out these motions of saccades and shows them directly to the reader, making the reading experience as easy as possible. 

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