Trends in Typography

Brutalism - Harbour 

- Designed by Gareth Hague and released through Alias in 1998

- Inspired by traditional blackletter fonts, however, introduces more legibility by a Latin-influenced style

- Flexible enough to be used with many different tones of voice across a range of media

- Often used as the sole font, paired with bright colours and unconventional grid systems

- Used in collages for Nike’s Gotta Shine campaign, design by Chris Burnett 

High Contrast Serif - OhNo Blazeface

- Designed by James Edmonson of OhNo Type Company. 

- Edmonson wanted to create a fatface serif that was more 'chill'. He wanted to treat problem letters effectively and break away from the traditional structure

- It has nine optical sizes, the larger for bold editorial work and the smaller 'for stuff that people probably won't read'

- Inspired by the type of Tom Carnase and John Pistilli who pushed type parameters like weights and x-height, stopping readers dead in their tracks

Variable Fonts - Fluido

- Designed by Balázs Szemmelroth

- When purchased digitally, this variable font consists of a single font file. It then can be adjusted using sliders in terms of weight, serif, slant, and contrast 

- It creates endless opportunities for designers as well as complete control over the variables

- Due to its versatility, the font has been used by a wide variety of designers in different ways, such as Klaus Birk's poster design for Modes of Criticism

3D type - David McLeod

- David McLeod has designed multiple 3D type images, both still and moving

- His work explores his curiosity for visual territories in CG

- His work is incredibly modern and visually fits well with his wide range of big clients like Nike, The BBC, and Apple

Psychedelic Type - Digestive

- Designed by Jeremy Landes for Studio Triple 

- This typeface was inspired by food (hence the name) like wiggle spaghetti, as well as the submarine universe such as seaweed

- It was first designed for a poster about George Sand's book La Mare Au Diable 

- It is a mixture of gothic and Art Nouveau

- Both repulsive and beautiful