Designing a quick poster to introduce our interest. It must exemplify what your interest is and also have a target audience. What is it about? Who is it for? What is it's purpose? etc.
My umbrella topic of Film Photography feels quite broad - I would really struggle to portray both Lomography and the work of Peter Mitchell in one poster. Perhaps I need to look really carefully at my research and figure out a link between the two to focus on. Like 'Nostalgia within film photography' perhaps? Then I could take inspiration for both? Or simply work the two separately and see which one works better?
For now, I decided to focus on the sole topic of Lomography so that I could quickly generate ideas for the poster as we had a time limit. It felt counter productive to abandon Peter Mitchell, however, it was also an advantage because as I was looking back and focusing on my Lomography research I found niche, interesting facts that provide visual queues for what type of imagery to generate.
I decided that my poster would be about the origins of the Lomographic Society. The purpose is to encourage students to learn about and try Lomography. And so the audience is students / young people.
I wanted the poster to be based on the beginning of Lomography so it had to have links to Russia and the Lomo company. I thought about how the company that produced the first Lomo Camera: the Lomo Kompakt also produced lots of different types of soviet optics such as night surveillance equipment. I immediately thought about the grid often seen on this equipment as well as the round shape. I thought that it would be really interesting to use as the grid is also reminiscent of camera viewfinders. Furthermore, the interesting circular shape links to the experimental fish-eye lenses that Lomography would go on to produce.
I wasn't sure on what photo to use. I knew that I wanted to make links to the student flat that Lomography started in and experimented with using some photos of my friends but this seemed too obvious. Hence, the photo that I took of a block of flats. I originally turned the image upside down because I had some text placed on the bottom half of the poster and it wasn't very readable against the flats. Even though the text isn't there anymore, I much prefer the image being upside down because I think it portrays the recklessness of the lomo style of photography really well. Furthermore, the gradient of pastel colours in the background links to the lens flares that are often desired in lomo photos. The cameras are actually produced in a way that encourages light leaks, lens flares, gradient, noise etc. so I really wanted to include this, however, I think that it could have been slightly better done - perhaps with more telling shapes?
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